The Experience

This is not a motivational seminar

One day at Ghost Estate, Noosa. Twelve founders. No slides. Just hard work.

The Venue

Ghost Estate, Noosa, QLD

The course is held at Ghost Estate, Noosa. The setting is intentional. There is something about being in someone's home, the informality, the intimacy, the absence of corporate formality, that changes the quality of conversation.

Attendees would note that the venue is one of the most distinctive aspects of the experience. It signals immediately that this is not a standard professional development event. It is something different. Something rarer. Something exclusive.

"The course is held at my home. That's not a marketing line. It's a deliberate choice, because the best conversations happen when people feel at ease."

— Anthony Bell

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The Day

The Schedule
Every minute counts.
  • 8:45 AM

    Arrival & Welcome

    Guests arrive at Anthony's residence. Coffee, light breakfast, and introductions.
  • 9:00 AM

    Session 01

    Understand how to identify your business’s strongest assets and address potential weaknesses so it becomes more attractive and valuable to potential buyers.
  • 9:45 AM

    Session 02

    Discover the key factors buyers look for in an acquisition, including strategic fit, growth potential, and predictable profits.
  • 10:30 AM

    Session 03

    Prepare your financials, contracts, and documentation so your business can withstand the scrutiny of investors and potential buyers.
  • 11:15 AM

    Session 04

    Prepare your financials, contracts, and documentation so your business can withstand the scrutiny of investors and potential buyers.
  • 12:00 PM

    Working Lunch

    Understanding What Buyers Want Catered lunch with Anthony and fellow attendees. Informal discussion and Q&A.
  • 1:00 PM

    Session 05

    Develop a strong leadership structure and succession plan that ensures the business can transition smoothly to new ownership.
  • 1:45 PM

    Session 06

    Identify and eliminate common deal-breakers that can reduce value or stop a sale from happening.
  • 2:30 PM

    Session 07

    Learn how to build systems, leadership, and processes that allow the business to operate successfully without relying on the founder.
  • 3:15 PM

    Session 08

    Learn how to present your business in a compelling, professional information memorandum that attracts serious buyer interest.
  • 4:00 PM

    Close & Drinks

    The formal program concludes. Optional drinks and continued conversation with Anthony.
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In the Room

A workbook built to last beyond the day.

Every attendee receives a premium, bound workbook containing all frameworks, templates, and exercises from the course. It is designed to be a working document, something you return to repeatedly as you execute your exit strategy.
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What Makes It Different

Six things you won't
find elsewhere.
  • 01

    Ghost Estate

    The course is held at Ghost Estate, not a hotel ballroom or conference centre. This is a deliberate choice. The setting creates an environment of radical candour that simply doesn't exist in a corporate venue. Attendees speak openly. Anthony speaks frankly. Real problems get solved.
  • 02

    Maximum 12 Attendees

    Every cohort is capped at 12 founders. This is not a scalable business model, it is a deliberate constraint. With 12 people in the room, every attendee receives direct access to Anthony throughout the day. Questions are answered in depth. Problems are worked through in real time.
  • 03

    Application Only

    You cannot buy a ticket to this course. Every attendee is personally reviewed and approved by Anthony's team. This ensures that every person in the room is serious, prepared, and at a stage where the course will have maximum impact.
  • 04

    No Slides. No Theory.

    Anthony doesn't present polished decks. He draws on whiteboards, challenges assumptions, and works through real problems with real numbers. The course is built around your businesses, not hypothetical case studies.
  • 05

    The Alumni Network

    Every graduate of the Build to Sell course joins a private alumni network of founders who have been through the program. This network is one of the most valuable long-term benefits, a peer group of people who are serious about building businesses worth selling.
  • 06

    Premium Access

    Premium access to book 1:1 sessions with Anthony for an exclusive build-to-sell fee
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Dates

Upcoming Dates.
  • 06
    Jul
    2026

    Masterclass 1

    9:00 AM

    Noosa, QLD

    6 spots remaining

    APPLY
  • 27
    Aug
    2026

    Masterclass 2

    9:00 AM

    Noosa, QLD

    9 spots remaining

    APPLY

Apply to Attend

Express your
interest.

Applications are reviewed personally by Anthony's team. If your application is successful, you will receive a call within 5 business days to discuss the next cohort.
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